The Beauty CEO Profit Leak Workshop
“The hidden profit leaks quietly draining beauty businesses.”
Who This Is For...
This Workshop Is For You If:
• You run a beauty or aesthetic business doing six-figures + and feel like growth has stalled
• Revenue is coming in, but profit margins don’t reflect the effort
• Payroll, pricing, and operations feel heavier than they should
• You’re still the one holding everything together
• You want to increase profit and step fully into the CEO role — not stay stuck as the lead technician
• You’re ready to install real structure, not just work harder
You’re brand new to business
• You’re a solo stylist under $150K
• You’re looking for marketing hacks or overnight results
This workshop is for established beauty entrepreneurs who are already generating revenue — and ready to optimize, scale, and operate at a higher level.
About Your Host
Misty Dawn Smith — Founder, The Dawn Collective
For over 22 years, I’ve built, scaled, and restructured beauty and service-based businesses from the inside out — not just increasing revenue, but fixing the operational and profit problems silently draining growth.
As a salon owner, educator, consultant, and Goldman Sachs 10,000 Small Businesses alum, I’ve seen firsthand what happens when talented entrepreneurs become trapped inside businesses that depend entirely on them to survive.
Through The Dawn Collective, I help established beauty entrepreneurs identify hidden profit leaks, install scalable systems, increase margins, and transition from overwhelmed operator to true CEO.
I’m not here to hype you up. I’m here to help you build a business that actually works.
★★★★★
“Misty is an amazing educator and very helpful when it comes to the industry. She has so much experience and gives you confidence that she will be there for you even after training. She’s a great person all around and I highly recommend her”
Melissa R
Micropigmentation Technician
★★★★★
“I enjoyed your class! You are very patient and you give very clear and concise instructions that anyone can follow. Not only are you a GREAT instructor but you have a GREAT personality which makes it much easier to not be nervous. You are very easy to talk to and work with which is so very valuable when learning something new.”
Shelia Whatley
Med Spa Owner
★★★★★
“I recently did a class at with Misty Smith!! All I can say was it was AMAZING!!! Not only did I learn the skills for my Business but, I learned to have confidence in MYSELF. Misty was the most patient and actually caring instructor ever. She guided me through every step and never made me feel dumb when I was asking questions. I realized through the classes that I had no self confidence and was very down on myself. Misty kept telling me through every step you’ve got this stop being so hard on yourself!! I literally learned business skills and helped my self confidence and my self worth all during this experience!! ”
Megan Sheppard
Content Creator