The Beauty CEO Profit Leak Workshop
This 90-minute live workshop will expose the hidden profit leaks draining your beauty business and show you exactly what must be restructured to increase margins and step fully into the CEO role.
You built a beauty business that generates revenue.
So why does it still feel like everything depends on you?
You have clients.
You have a team.
You have consistent income.
But somewhere between payroll, scheduling, pricing decisions, and putting out daily fires — you realized something:
You didn’t build a scalable business.
You built a high-paying job.
You’re talented.
You’re capable.
And you’re carrying too much.
Here’s the truth most beauty owners never admit:
There’s a ceiling you hit when structure doesn’t match growth — where working harder no longer increases profit.
That’s not a motivation problem.
It’s a leadership and profit optimization problem.
The Beauty CEO Profit Workshop was built for established beauty entrepreneurs who are ready to increase margins, install real systems, and finally operate as CEO — not the lead technician holding everything together.
Save Me A SeatWho This Is For
This Workshop Is For You If:
• You run a beauty or aesthetic business doing six-figures + and feel like growth has stalled
• Revenue is coming in, but profit margins don’t reflect the effort
• Payroll, pricing, and operations feel heavier than they should
• You’re still the one holding everything together
• You want to increase profit and step fully into the CEO role — not stay stuck as the lead technician
• You’re ready to install real structure, not just work harder
You’re brand new to business
• You’re a solo stylist under $150K
• You’re looking for marketing hacks or overnight results
This workshop is for established beauty entrepreneurs who are already generating revenue — and ready to optimize, scale, and operate at a higher level.
About Your Host
Misty Dawn Smith — Founder, The Dawn Collective
With over 22 years as a multi-business entrepreneur, I’ve built, scaled, and restructured service-based companies that produce real profit — not just revenue.
Through The Dawn Collective, I work with six-figure service entrepreneurs who are ready to move from operator to true CEO, eliminate chaos, and build businesses that scale beyond their time.
I’m not here to motivate you. I’m here to refine you — and give you the blueprint that actually works.
